The Online Scotch Whisky Awards.
These awards are here to celebrate the whiskies that we, as a united online whisky community, are enjoying together...now.
At launch, it gathered over twenty well-established, whisky-themed channels on YouTube to create collaborative nominations for eight categories celebrating whisky and its producers. We have since expanded that concept to include other independent contributors, creators, reviewers and commenters in the online whisky sphere as well as retailers and on-trade premises, all with one thing in common; experienced guidance on exploring, sharing and recommending the best in whisky..
If you’d like to get involved, get in touch here.
Is it all about Scotch Whisky?
No.
This is absolutely not restricted to scotch whisky.
Despite its title and the majority of the contributors active in the scotch category, it is not. As scotch whisky drinkers we know there is much more to be celebrated in whisky.
Designed to be as inclusive and outward-looking as possible, the name comes from the scotch-loving community whose perspective it represents. A community who will look everywhere to uncover good value, available whiskies of high quality, regardless of their style and origin.
How It Works
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A core group of independent and self-funded reviewers gather to present their selections for nominations.
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All of the participating online contributors take part in the refinement process. Nominations are only selected through everyone’s combined input.
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Once the Top 6 nominations for each of the 9 categories have been established, they are released through this website for a public vote.
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Even after the contributors have taken their place to recommend the nominations, the public can still state their own preferences. Everyone has the optional ability during the vote to add their favourite. The Top 10 “Peoples Choice” is presented alongside the winners in the award ceremony.
Background
The online whisky community is enjoying enormous success and reach, empowered by a rapidly-growing, invested audience eager to learn and share. Nothing demonstrates this growth and engagement more than the video creator category.
While it is no longer restricted to video creators, it’s this collaborative community which inspired the concept.
The wider online community is anchored by commenters, reviewers and creators who have applied passion, experience and knowledge, over time, to create independent, self-funded outlets together with associated websites, feeds and spaces where the community can meet and celebrate whisky in all its forms.
Together we enjoy recognising and celebrating products that have met and exceeded our expectations. Many worthy releases praised by this community enjoy very positive reviews, increased reputation and desirability. We believe this has been a significant contributor in driving demand.
Founders and Goals
Based on an original idea by Ralfy of Ralfydotcom and Roy of Aqvavitae, it is the goal of these awards to connect these creators and enthusiasts and bring together a collective list of annual awards which celebrate some of the best whiskies and producers in terms of quality, value and availability.
Through nomination and a selection process from reputable, established commenters combined with community polling we hope to also assist producers in their goals to best meet the demands and expectations of an increasingly knowledgeable customer base.
A Word on Funding.
Thanks to the online whisky community, these awards are fully independent. They are created, executed and funded by Ralfy and Roy themselves, with the support of their Patreon and YouTube channels.
This allows us to place integrity and quality at the forefront.
No fees are paid or received. Bottles, samples, cash, gifts or rewards are not accepted. No sponsorships are available.
Core Values
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Integrity
Through this community-funded nomination and voting model, coupled with a strong bias towards available quality over scarce desirability, we hope to share whiskies we can all celebrate and share by the most unbiased means possible.
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Positivity
Positivity is the focus of this concept. It is not intended to garner negativity or be used as a tool to generate criticism toward the whisky industry or the talented people involved in it. It is intended to celebrate it.
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Collaboration
Online commentators, reviewers and creators are peer enthusiasts who provide guidance, opinion and advice. Through leveraging their combined experience and combining public polling we intend to uncover what the community, as a whole, is celebrating.
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Inclusivity
Despite being created from the scotch-loving community, the categories are designed to consider many styles and categories being enjoyed by everyone in the scotch whisky-loving community.
Continuous Improvement
November 2021 saw the inaugural Online Scotch Whisky Awards take place. Through feedback from the community and participants who took part, in this third year we intend to continue to refine and improve the model while striving to keep it simple.